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EKOS report on the Visitor Levy for Argyll and Bute Council Case study: Visit Mull and Iona Destination Management Organisation About the organisation Visit Mull and Iona is a volunteer-led Destination Management Organisation (DMO). Established in 2018 the DMO aims to promote Mull, Iona, and the surrounding islands through targeted marketing campaigns, highlighting the key […]

VMI wrote to Fiona Hyslop, Cabinet Secretary for Transport of the Scottish Government on 20/7/2025 to outline the views of VMI members on the decision to exclude Mull and Iona from the Islands Business Resilience Fund to compensate island businesses for ferry disruption.  Read their responses below Dear Fiona Islands Business Resilience Fund It’s a

Visit Mull and Iona DMO response to the proposed Visitor Levy Consultation by Argyll and Bute Council There is no support for a Visitor Levy, as it is currently proposed, by the members of Visit Mull and Iona (VMI), the recognised Destination Marketing Organisation for the islands. VMI has 153 members representing 290 Mull and

Please include this response when collating and reporting on the feedback to the Council: We’re concerned that the thrust of the proposal takes no account of WHY visitors come to Argyll and Bute and what makes their visit positively memorable: first and foremost, for the area to be attractive, it has to have a vibrant

The Visit Mull and Iona Steering Group has sent a letter to all Argyll and Bute Councillors and other relevant parties which is a representation of the views and concerns of many of our members.with regard to the draft scheme for a Visitor Levy for Argyll and Bute.  For the details of all those contacted

Visit Mull and Iona Chair, Margaret Matthew, attended a Mull and Iona Ferry Committee meeting with Scottish Government Minister for Transport, Fiona Hyslop, on August 24th 2023. VMI presented a recent members’ revenue survey as evidence that the major ferry disruption at the start of the 2023 season was continuing to have a negative effect

VMI project managed the first ever Open Studios event on Mull and Iona over the Easter weekend 2023.  24 venues took part, representing over 60 artists, throughout all the areas of the islands. In general, and despite the ferries being disrupted, it wasconsidered a success. A survey was conducted to establish whether Open Studios has

VMI have taken on the responsibility for updating and promoting the Motorhome and Camping Guide for the islands. This not only provides useful advice to visitors on the facilities available, it promotes information on how to be a responsible visitor and respect our natural environment and communities. Download the PDF map here    

VMI were successful in securing grant funding from Nature Scot to replace the out-of –date entry point signage at Craignure, Fishnish and Tobermory.  The 5 new signs depict key information for visitors to enhance their stay on Mull and Iona, with mapsand QR codes. Useful locations such as ferry terminals, the VS iCentre and public