Join Visit Mull & Iona
Market your business and help us promote sustainable tourism on the islands
Visit Mull and Iona (VMI) is the official Destination Marketing Organisation (DMO) for Mull and Iona. We are a non-profit Community Interest Company run by a dedicated group of volunteers. Our aim is to promote Mull, Iona and the surrounding islands through targeted marketing campaigns, highlighting the key strengths of the islands in order to benefit the whole tourism economy. VMI is not funded by any agency – we rely on our member subscriptions to promote their businesses and our islands, however as a recognised DMO we can apply for grants for special projects.
Since launching in 2018, VMI has been very active in promoting its members’ businesses while undertaking projects such as replacing the entry signage to Mull and running a series of creative marketing campaigns. Membership is open to anyone with a tourism related business on the islands to allow them access to a range of promotional benefits.
Together, we raise the profile of our islands and are a joint voice for tourism.
Membership Benefits
Website Listing
A full listing on our visitor-facing website attracting up to 20,000 unique hits a month - a great way to increase your online presence.
Training
We signpost free or subsidised training courses and workshops which offer a range of business skills and advice
Social Media
Members' businesses are promoted through our Facebook and Instagram channels, while paid campaigns highlight all tourism sectors.
Advocacy
VMI represents the views of its members to external agencies on a wide range of issues. Together we have a strong voice to influence decisions which affect our island tourism.
Visitor enewsletter
Seasonal visitor enewsletters with over 7,000 signups carry news from the islands and point to sector pages on the VMI website
Membership Secretary
A dedicated Membership Secretary, helps individual member businesses get the most out of their membership.
Other VMI managed websites
Wild Isles
Designed to highlight nature and wildlife businesses and encourage visitors to enjoy local nature and wildlife responsibly.
The Quest
Explore Mull and Iona with this new fun family adventure challenge.
Mull & Iona Arts Trail
The Mull and Iona Arts Trail invites you to take a journey through spectacular scenery to discover the vibrant arts and culture of the islands.
Latest news
MachairWind Development: How Will This Affect Mull?
ScottishPower Renewables: MachairWind Farm – What Do We Need To Know? MachairWind has been a local discussion point amongst the community for two years now, but the impact of this development is still not clear to most of the people living on Mull. Iona Community Council (ICC) has spent weeks
MachairWind: Brief from Iona Community Council
Proposed MachairWind Offshore Wind Farm Updated note, Iona Community Council, April 2026 (v2) MachairWind is a proposed offshore wind farm south of Iona covering an area equivalent to more than half the landmass of Mull. It comprises 91 x 340 meter tall turbines, which would be among the tallest
EKOS Levy Report: VMI Case Study
EKOS report on the Visitor Levy for Argyll and Bute Council Case study: Visit Mull and Iona Destination Management Organisation About the organisation Visit Mull and Iona is a volunteer-led Destination Management Organisation (DMO). Established in 2018 the DMO aims to promote Mull, Iona, and the surrounding islands through targeted