Join Visit Mull & Iona
Market your business and help us promote sustainable tourism on the islands
Visit Mull and Iona (VMI) is the official Destination Marketing Organisation (DMO) for Mull and Iona. We are a non-profit Community Interest Company run by a dedicated group of volunteers. Our aim is to promote Mull, Iona and the surrounding islands through targeted marketing campaigns, highlighting the key strengths of the islands in order to benefit the whole tourism economy. VMI is not funded by any agency – we rely on our member subscriptions to promote their businesses and our islands, however as a recognised DMO we can apply for grants for special projects.
Since launching in 2018, VMI has been very active in promoting its members’ businesses while undertaking projects such as replacing the entry signage to Mull and running a series of creative marketing campaigns. Membership is open to anyone with a tourism related business on the islands to allow them access to a range of promotional benefits.
Together, we raise the profile of our islands and are a joint voice for tourism.
Membership Benefits
Website Listing
A full listing on our visitor-facing website attracting up to 20,000 unique hits a month - a great way to increase your online presence.
Training
We signpost free or subsidised training courses and workshops which offer a range of business skills and advice
Social Media
Members' businesses are promoted through our Facebook and Instagram channels, while paid campaigns highlight all tourism sectors.
Advocacy
VMI represents the views of its members to external agencies on a wide range of issues. Together we have a strong voice to influence decisions which affect our island tourism.
Visitor enewsletter
Seasonal visitor enewsletters with over 7,000 signups carry news from the islands and point to sector pages on the VMI website
Membership Secretary
A dedicated Membership Secretary, helps individual member businesses get the most out of their membership.
Other VMI managed websites
Wild Isles
Designed to highlight nature and wildlife businesses and encourage visitors to enjoy local nature and wildlife responsibly.
The Quest
Explore Mull and Iona with this new fun family adventure challenge.
Mull & Iona Arts Trail
The Mull and Iona Arts Trail invites you to take a journey through spectacular scenery to discover the vibrant arts and culture of the islands.
Latest news
Visit Mull and Iona response to the Visitor Levy Consultation
Visit Mull and Iona DMO response to the proposed Visitor Levy Consultation by Argyll and Bute Council There is no support for a Visitor Levy, as it is currently proposed, by the members of Visit Mull and Iona (VMI), the recognised Destination Marketing Organisation for the islands. VMI has 153
Iona Community Council: Visitor Levy Consultaton Response
Please include this response when collating and reporting on the feedback to the Council: We’re concerned that the thrust of the proposal takes no account of WHY visitors come to Argyll and Bute and what makes their visit positively memorable: first and foremost, for the area to be attractive, it
Visit Mull and Iona response to the proposed Visitor Levy for Argyll and Bute
The Visit Mull and Iona Steering Group has sent a letter to all Argyll and Bute Councillors and other relevant parties which is a representation of the views and concerns of many of our members.with regard to the draft scheme for a Visitor Levy for Argyll and Bute. For the
