Join Visit Mull & Iona

Market your business and help us promote sustainable tourism on the islands

For Visitor Information please see our visitor website

Visit Mull and Iona (VMI) is the official Destination Marketing Organisation (DMO) for Mull and Iona. We are a non-profit Community Interest Company run by a dedicated group of volunteers. Our aim is to promote Mull, Iona and the surrounding islands through targeted marketing campaigns, highlighting the key strengths of the islands in order to benefit the whole tourism economy. VMI is not funded by any agency – we rely on our member subscriptions to promote their businesses and our islands, however as a recognised DMO we can apply for grants for special projects.

Since launching in 2018, VMI has been very active in promoting its members’ businesses while undertaking projects such as replacing the entry signage to Mull and running a series of creative marketing campaigns. Membership is open to anyone with a tourism related business on the islands to allow them access to a range of promotional benefits. 

Together, we raise the profile of our islands and are a joint voice for tourism.

Membership Benefits

Website Listing

A full listing on our visitor-facing website attracting up to 20,000 unique hits a month - a great way to increase your online presence.


We signpost free or subsidised training courses and workshops which offer a range of business skills and advice

Social Media

Members' businesses are promoted through our Facebook and Instagram channels, while paid campaigns highlight all tourism sectors.


VMI represents the views of its members to external agencies on a wide range of issues. Together we have a strong voice to influence decisions which affect our island tourism.

Visitor enewsletter

Seasonal visitor enewsletters with over 7,000 signups carry news from the islands and point to sector pages on the VMI website

Membership Secretary

A dedicated Membership Secretary, helps individual member businesses get the most out of their membership.

Other VMI managed websites

Wild Isles

Designed to highlight nature and wildlife businesses and encourage visitors to enjoy local nature and wildlife responsibly.

The Quest

Explore Mull and Iona with this new fun family adventure challenge.

Mull & Iona Arts Trail

The Mull and Iona Arts Trail invites you to take a journey through spectacular scenery to discover the vibrant arts and culture of the islands.

Latest news

Outline Strategy for a Creative Marketing Plan for Mull and Iona

Visit Mull and Iona Chair, Margaret Matthew, attended a Mull and Iona Ferry Committee meeting with Scottish Government Minister for Transport, Fiona Hyslop, on August 24th 2023. VMI presented a recent members’ revenue survey as evidence that the major ferry disruption at the start of the 2023 season was continuing

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The first Mull and Iona Open Studios

VMI project managed the first ever Open Studios event on Mull and Iona over the Easter weekend 2023.  24 venues took part, representing over 60 artists, throughout all the areas of the islands. In general, and despite the ferries being disrupted, it wasconsidered a success. A survey was conducted to

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Find out more about Visit Mull & Iona

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