Join Visit Mull & Iona
Market your business and help us promote sustainable tourism on the islands
Visit Mull and Iona (VMI) is the official Destination Marketing Organisation (DMO) for Mull and Iona. We are a non-profit Community Interest Company run by a dedicated group of volunteers. Our aim is to promote Mull, Iona and the surrounding islands through targeted marketing campaigns, highlighting the key strengths of the islands in order to benefit the whole tourism economy. VMI is not funded by any agency – we rely on our member subscriptions to promote their businesses and our islands, however as a recognised DMO we can apply for grants for special projects.
Since launching in 2018, VMI has been very active in promoting its members’ businesses while undertaking projects such as replacing the entry signage to Mull and running a series of creative marketing campaigns. Membership is open to anyone with a tourism related business on the islands to allow them access to a range of promotional benefits.
Together, we raise the profile of our islands and are a joint voice for tourism.
Membership Benefits
Website Listing
A full listing on our visitor-facing website attracting up to 20,000 unique hits a month - a great way to increase your online presence.
Training
We signpost free or subsidised training courses and workshops which offer a range of business skills and advice
Social Media
Members' businesses are promoted through our Facebook and Instagram channels, while paid campaigns highlight all tourism sectors.
Advocacy
VMI represents the views of its members to external agencies on a wide range of issues. Together we have a strong voice to influence decisions which affect our island tourism.
Visitor enewsletter
Seasonal visitor enewsletters with over 7,000 signups carry news from the islands and point to sector pages on the VMI website
Membership Secretary
A dedicated Membership Secretary, helps individual member businesses get the most out of their membership.
Other VMI managed websites
Wild Isles
Designed to highlight nature and wildlife businesses and encourage visitors to enjoy local nature and wildlife responsibly.
The Quest
Explore Mull and Iona with this new fun family adventure challenge.
Mull & Iona Arts Trail
The Mull and Iona Arts Trail invites you to take a journey through spectacular scenery to discover the vibrant arts and culture of the islands.
Latest news
Consultation on Short Term Let Control Area: Deadline November 1st
Our VMI Member, Becky Carter, Isle of Mull Cottages, has been in touch with VMI to highlight the issue of the proposed Short Term Let Control Area. VMI is very grateful to Becky for raising awareness of this proposal and providing the guidance from ASSC. Read Becky’s letter. “You may
Visit Levy Revised Scheme – VMI response
The Argyll and Bute Visitor Levy revised scheme is out for consultation. Deadline 5 October 2026 Consultation on the revised visitor levy scheme closes at 11:59 pm on Monday 5 October 2026. If you haven’t already done so, please respond with your views; it does make a difference. https://www.argyll-bute.gov.uk/visitor-levy. Visit
AITC reaffirms: Now is not the time for a Visitor Levy in Argyll and Bute
The Board of Argyll and the Isles Tourism Cooperative (AITC), representing tourism and hospitality businesses across Argyll and the islands, has reaffirmed its opposition to the proposed year-round £5 Visitor Levy under current conditions. AITC supports investment in infrastructure and services that benefit visitors, residents and communities. Well-targeted investment could